Having a physical location or store for your business is a big step. You've achieved what many only dream of: opening your doors, serving customers, and starting to grow. But what if you could multiply that reach, attract more people, and keep your business running 24/7, no matter the place or time?
Social Media: Your Gateway to the Digital World
Instagram, Facebook, TikTok, or WhatsApp Business are channels that allow you to showcase your work, engage with your audience, and build closeness.
For businesses that are just starting out, they are an accessible and fast starting point.
Advantages:
1. Free to get started.
2. Help you interact in real time.
3. Have high reach if the content is engaging.
4. Allow receiving and replying to messages quickly.
5. But they have their limits...
Disadvantages:
1. The algorithm decides who sees you and who doesn't.
2. The lifespan of your posts is short (hours or days).
3. If your account is blocked or hacked, you could lose everything.
4. You don’t have full control over the design or user experience.
Your Website: Your Own Space on the Internet
1. A well-designed website is your virtual office, your 24/7 showcase, the place where you can explain your business in depth and turn visits into real clients.
2. Unlike social media, a website is yours — no one can take control away from you, and it works as your best digital salesperson.
Advantages:
1. Builds professional credibility from the very first moment.
2. Works 24 hours a day, 7 days a week.
3. You can sell, schedule appointments, showcase your portfolio, and more.
4. It's easier to appear on Google with a well-optimized site.
And the disadvantages?
1. Requires a small initial investment.
2. You need a solid strategy and well-thought-out content for it to work.
What Comes First Then?
The ideal strategy is to start with social media if you’re starting from scratch, and move toward having a professional website as soon as possible.
Why?
Social media allows you to capture attention and build community, but your website is what turns that attention into real actions: sales, bookings, quotes, subscriptions, etc.
That’s why the best answer is not “one or the other,” but to understand that both serve different roles and complement each other.
Real Example: What Successful Businesses Do
Imagine Julian, who sells handcrafted desserts. He started on Instagram, posting pictures of his products and receiving orders via DM.
Everything was going well until his account was mistakenly blocked, and he lost contact with many clients.
Then he created his website:
1. Posted his full menu.
2. Enabled orders via WhatsApp with automatic buttons.
3. Uploaded customer testimonials.
4. Now he receives orders every day, even without posting on social media.
5. Social media remains his showcase, but his website is his reliable sales center.
Practical Recommendations If You're Just Getting Started:
1. Open social profiles where your ideal customer is.
2. Start building community and trust.
3. Create useful content and show your real work.
And if you already have active social media:
1. Don’t wait any longer to build your website.
2. Connect it with your social platforms.
3. Upload your services, prices, contact info, portfolio, and everything that helps people trust you.
Why Does a Website Rank Better?
Because Google does index your website content (unlike your social media posts).
With a well-optimized website, you can appear in searches like:
“Web design for restaurants in Colombia”
“Affordable monthly website membership”
“Consulting services for entrepreneurs”
That’s the big difference: your website ranks, your social media gives you visibility.
How Do We Help You at RDGLOW?
At RDGLOW, we create personalized websites — connected to your social media, optimized for Google, mobile-ready, and designed to turn visits into sales.
We know what you need as an entrepreneur: something clear, practical, fast, and profitable.
You’re already doing things right — we help you multiply your success online.
Conclusion: The Ideal Order
1. Start with social media if you’re starting from scratch.
2. But don’t stop there. Your website is your solid foundation.
3. Together, both form your complete digital strategy.
Today, the question is not whether you need social media or a website.
The question is: Are you ready for your business to grow with strategy?
